Layout and Design
Words To Live By
I met Robin only a short time ago. She is a fine young lady, a hard
worker, and a wonderful person. She could really use your help.
All The Best,
In the industry of Sandcarving, ideas come and go. Some ideas however, last longer than others. Take for example the personalization of wine bottles via sandblasting and hand painting. Some high end bottles, such as the ones pictured above, require the time and effort of a gifted artisan hand painting and or air brushing with enamel paints. If hand painting is not your forte, blasted bottles can look very nice with a single or multi-color fill. Just blow off the sandblasted area, leave the photomask on the bottle, and color fill with a Krylon aerosol spray paint. To avoid heavy build up, take care to spray lightly. Bottles engraved with corporate logos, wedding dates, etc. make great keep sakes and increase the value of the bottle significantly.
There has been a surge of interest in river rock as "motivational" or "worry" stones, also known as garden stones, or "mood" rocks. Garden stones are ideal for path or I.D. markers. These items are easily produced and make innovative gift ideas for both corporate and personal use. Many times these items are marketed as paper weights, miniature awards, or desk top companions. The natural beauty, color, and shape of river stones are attractive and affordable. Daily inspiration, unforgettable reminders, or nice looking I.D. markers are only a few uses of river rock in the sandcarving industry. Paint filling stones often add that extra flare that catches peoples eye. Similar to paint filling wine bottles, blow off the remaining dust after blasting. Leave the Photomask in place and paint with a contrasting color. Leaving the stone natural can look equally as nice, especially with lighter colored stones.
In January of 1989, Charles and Annie Morningstar moved from Napa Valley, CA to Gig Harbor, WA opening the doors of Fresh Northwest Design. With Annie as the Creative Director and Charles as the Marketing Director, their new company was one of only a few producing sandcarved and hand painted wine bottles.
Stating with one of a kind bottles for wineries to use as auction donations, Annies designs were soon displayed at wine events throughout the United States. This exposure has caused Fresh Northwest to be the recognized industry leader in the production of extremely complex and intricate designs.
In addition to sandcarving, their professional graphic design services have helped to develop wine labels including Quilceda Creek, Hedges Cellar, Quails Gate Estate Vineyards, and Silver Lake Winery.
by Jim Jones, CCA Manager
What Do I Do Now?
I always come from the position that says you never want to demean the value of your product or service by pricing too low. When glass is carved correctly, the value of the piece is enhanced greatly and should be priced accordingly.
There are some rules, or industry standards, to follow. We realize that these may vary from low, medium, and high end pieces, and that there is a regional aspect to what we do. Material and services may bring one price in Idaho and a different price in New York.
If you are able to buy your glass and crystal blanks at a good wholesale price, or at an exceptional price-- as in the case of the Crystal Carver Association, you need to be thinking about a minimum of doubling the price of your blank as a starting base before adding your production costs. Refer to the table below. Production work, or making Photomasks and blasting the product, used to go for 40 cents per square inch. Currently, many carvers across the nation are reporting that figure to be closer to 50 cents per square inch. That is the base that CCA™ has been using.
Remember, a solid pricing structure comes form a rigid wholesale price. Retail prices can fluctuate from region to region. Discounts can always be given on suggested retail pricing. Discounts will not adversely affect the pricing structure; however, they will affect your profit margin.
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